PREPARE FOR THE STORM
BRAND DISCOVERY AND CONSULTANCY
Brand building is challenging. We meet lots of business owners and leaders who know things are not as they should be. Teams are pulling in different directions, they are starting to loose their competitive edge to new competitors entering the market and despite their marketing efforts, they struggle to attract the right clients that they know can propel the business forward and accelerate their growth.
​
Before delving into logos or those glossy veneers for your brand, our discovery and BrandStorming sessions sets the foundations of creating a brand that truly represents your business.
​
Our process not only aligns your team and boosts motivation but sets the stage for a cohesive and forward-looking brand that stands out in any market.
A CREATIVE AGENCY
WITH IMPACTFUL DESIGN AT IT'S HEART
We make sure your brand collateral not only looks great but works to meet your marketing objectives consistently wherever your brand is seen
01
DISCUSSIONS, INTERVIEWS & AUDIT
Getting to know you and your business.
GETTING
STARTED
Here we get to find out more about you and your business. What's currently working well what's no longer working and your vision for the future. This Includes:
​
-
Informal discussion with you, the business leader
-
Q&A session
-
Preliminary research, interviews* and audit of current branding efforts
​
“The process was simple, quick and effective. It was very collaborative and focused which was excellent – in past branding attempts, the early part of the process has been a little gratuitous, but I didn’t feel anytime was wasted in getting to a meaningful discussion on the output.”
Andrew Jankel - Jankel
• We can conduct preliminary research and interviews with your key customers and staff members to provide us with valuable feedback and insights. This may require additional costs from those stated on this page.
​
02
121 OR TEAM STRATEGY WORKSHOPS
Uncovering Hidden Opportunities
THE KEY AREAS COVERED
This is where we got our name, 'BrandStorming' your business and delving beneath the surface to not just find out who your are and what you do but to discover that unique essence and why your brand truly matters to the people you serve. During these sessions we look at:
​
-
Naming and taglines - A full brand naming strategy and develop your brands tagline for a memorable standout brand
-
Vision, Mission and Purpose - The North Star guidance for the brand and key statements
-
Target Audience - We drill down on the audiences that you ideally want to work with and identify key ways you can start attracting them
-
Competitor and market analysis - Understanding your competitive advantage by analysing your competors strengths and weaknesses so you can own your unique position in the market.
-
USP and positioning - What is your secret sauce? Discover your key differentiator to position you as the goto choice for your ideal audience.
-
​Brand Personality and archetypes - We use brand archetypes frameworks based on human psychology to connect emotionally with your audiences.
​
"Branding often appears to be a bit of a dark art, but fundamentally it is just trying to present your business in a way that is representative of your values and purpose. We very much valued the collaborative and responsive BrandStorming sessions that brought so much clarity around this.
We now feel much better placed to present a forward-looking business that is more flexible and adaptable to future storms ahead"
A. Anderson - Tandem Audio
03
ANALYSIS AND STRATEGY PLANNING
Creating the strategy and planning next steps
YOUR ROADMAP TO SUCCESS
Here we write up the key outcomes and takeaways from the session(s) to set the brand foundations and plan the strategy and next steps to building the brand:
​​
-
In depth reporting on key outcomes
-
Highlight the key areas to address that are going to transform and have the biggest impact on the brand.
-
Roadmap and plan next steps to creating a storm.
-
Provide you with full marketing audit and strategy if required.
​
​
​
"The process from start to finish with BrandStorm was interesting and insightful. It was particularly interesting to hear the whole team’s views on the business during the early sessions, what they believed we stood for and hugely reassuring to find out that we all held similar values but learnt there was a small amount of misalignment which we have worked on to fix. We have become a stronger, closer team as a result!"
Michelle Wain - MA Accountancy Group
